Food has gone from mere necessity to a veritable experience encompassing ingredients, preparation, presentation and the places and manners in which we consume it. Nowadays, food also means design; it involves a whole series of elements consecrated to innovation, to giving our nourishment new emotional and sensual meanings, challenging customs.
Guy de Maupassant said that cuisine is the alchemy of love, a very good motto when considering the relationship between food and design.
PASSION & CREATIVTY
Spaces for eating should have the palate in mind but also the construction of the desired atmosphere, of the moment. The H.R. Giger Museum Bar in Gruyères, Switzerland; the Truth Café in Cape Town, South Africa; the Jane Restaurant in a reconverted church in Antwerp, Belgium; the Bicycle Bar in Bucharest, Romania; the Logomo Café in Turku, Finland; What Happens When restaurant in New York and the Design Bar in Stockholm, Sweden, are prime examples of that.
Design has reached every aspect of our lives, and food is not an exception: it has found its way into plates, where it highlights not only taste but presentation; the dedication we sense when we admire a work of culinary mise-en-place makes us feel lucky to be able to taste the dish proferred.
The food industry has been caught in the web of design and now employs “food designers”, true artists who, by working with colors, forms and figures, allow us to savor food not only with our sense of taste but also with sight and smell.
Says industrial food designer Martí Guixé: “Culinary design allows us to think of food as an edible design product”. Among its resources are molecular modifications and plate design, conceiving dishes as canvases touched by structure and beauty.
FOOD & DESIGN
This is the part of object creation whose nature allows for meticulous preparation, sensual presentation and even careful storage; this is the branch of design that leads our sight to lose itself in beautiful vessels, creative accessories, wonderful china sets, or the dining room of our dreams.
CORE admires firms such as Tom Dixon, with its Tableware Plum collection, made from copper, or the sophisticated Pulcina coffee pot designed by Michele de Lucchi for Alessi: pieces that stand as objectual artworks, that are objects of pleasure in and of themselves.
Design also has its nourishments, feeding inspiration to its forms. An object or a piece of furniture that belies a natural source makes us aware of the reciprocal inspiration between food and design.
The food design trend highlights an element of daily communion that can turn the nourishment of the body into an experience of beauty and devotion.
Let food be thy medicine, and medicine be thy food.